Australian Wholesale Meats is one of Australia’s largest wholesale meat suppliers; with facilities in Victoria, Queensland and New South Wales, AWM continues to grow in a highly competitive industry. Momentum was commissioned to create a new logo, product brochure, company video and many other brand touch points to help align office identities and enhance the AWM Group message as a passionate partner and supplier of Australia’s premium meat products.
After in-depth discussions with the client and mindful research of industry competitors, our priority became the creation of a distinct, contemporary identity and brand fabric to help align the multi-regional offices of the AMW Group. Clean lines are used in the creation of the blue ribbon to elicit a sense of quality and trust, sending a clear message that AWM is a passionate business leader driven by superior partners, products and service.
The brand identity and accompanying touchpoints were met with universal acclaim from the directors and sales team. Whilst it is too early to gauge the full impact of the new design, early adopters have responded positively. Following the design of the identity and initial brand touchpoints, we were commissioned to create internal and external designs for all regional offices and the redesign of the AWM Group delivery trucks.
The directors and sales team loved the brand identity straight-away, both designs clearly set expectations while helping our customers distinguish between products at a glance. That this went so smoothly and achieved such immediate buy-in is a testament to the professionalism and hard work of Momentum Digital Creative.
Head of Marketing