Australian Wholesale Meats is one of Australia’s largest and fastest growing wholesale meat suppliers; with facilities in Victoria, Queensland and New South Wales, AWM continues to expand in a highly competitive market. Momentum Digital Creative was commissioned to create a brand logo, product brochure, company video and many other touchpoints – helping brand consistency and aligning core company messaging and values.
After in-depth discussions with the client and mindful research of industry competitors, our priority became the creation of a distinct, contemporary identity and flexible enough to help align the multi-regional offices of the AMW Group. A simple iconic blue ribbon elicits a sense of quality and trust, combining with a bold font this helps send a clear message that AWM is a passionate business leader driven by superior partners, products and service.
The new brand identity and accompanying touchpoints were met with universal excitement from the directors and sales teams. Whilst it is too early to gauge the full impact of the new brand and designs, early adopters have responded positively and the website now sees 3x more visitors. Following the initial work, Momentum Digital Creative was commissioned to create internal and external design comms for all regional offices.
The directors and sales teams loved the brand identity straight-away, the designs of each touchpoint have internal and external communications and help us set even higher expectations for our quality and serves. That this went so smoothly and achieved such immediate buy-in is a testament to the professionalism and hard work of Momentum Digital Creative.
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