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Mankind

A refreshing look & feel for one of Sydney's icons.

Brief

Mankind is one of Sydney’s iconic massage establishments. Mankind provides massages and premium skincare treatments to its clientele. Momentum was commissioned to create a bold, contemporary website for its customers. The design needed to be flexible enough to showcase its wide range of branded products, massages and skin treatments whilst delivering a clean and refreshing new look and feel.

Approach

After in-depth discussions with the client and mindful research of industry competitors, the priority became the creation of a flexible, simple and contemporary design. Negative space and a minimalist approach is used throughout to reflect the modern products, services and space. The design was paired with a simple complementary colour palette with contemporary typographic applications.

Outcome

The designs were met with universal acclaim from the directors and sales team. Whilst it is too early to gauge the full impact of the new design, early adopters have responded positively. Following the design of the website and initial brand touchpoints, Momentum Digital Creative was commissioned to create other creative for internal and external opportunities in locations throughout Australia.

Testimonial

The directors and sales team loved the website design straight-away, the designs clearly set contemporary expectations while helping our customers find a product or service at a glance. That this went so smoothly and achieved such immediate buy-in is a testament to the professionalism and hard work of Momentum Digital Creative.

Paul Anderson
Owner

Next

Mastercut Meats

Evolving a brand into a bold and flexible identity for a range of touchpoints.


Let's talk.

Momentum is located in Sydney, Australia. If you would like to meet us to talk through a project or find out more, we'd love to hear from you.

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