Mastercut Meats

A tasty new look for Mastercut Meats

The directors and sales team loved the designs straight-away, the creative clearly set contemporary expectations while helping our customers find a product or service at a glance. That this went so smoothly and achieved such immediate buy-in is a testament to the professionalism and hard work of Momentum Digital Creative.

Gavin Kulper


Mastercut Meats is a 4th generation wholesale butcher, supplying premium meat brands to sydney’s food industry, restaurants, hotels & chefs since 1986. Momentum was commissioned to create a bold and contemporary brand identity with a range of brand touchpoints including a WordPress website, office & cutting floor uniforms, delivery vans and stationary.


Following detailed discussions with the client and mindful research of product competitors, our priority became the creation of a flexible, bold and contemporary identity. Strong iconography and primary colour was chosen then combined with design simplicity and a friendly core font helping to reflect a premium modern brand.

Before & After

A before and after look at the Mastercut Meats touchpoints:



Albrecht + Associates

A sophisticated brand for a corporate world

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