Pure Valley

Branding & Packaging for Pure Valley

The directors and sales teams both loved the brand identity straight-away, the designs clearly set company professionalism and product quality expectations while helping our customers distinguish between our product choices at a glance. The fact that this went so smoothly and achieved such immediate buy-in is a testament to the professionalism and hard work of Momentum Digital Creative.

Jess Waghorn
Head of Marketing


Pure Valley is one of Australia’s most competitive beef products. Created to provide butchers with the choice to suit budget needs without compromising quality. Momentum was commissioned to create a bold, contemporary identity for this innovative meat supplier. The brand needed to be flexible enough to work for a budget and premium product whilst eliciting ‘quality and consistency’ as a theme central to the product goals.


Following detailed discussions with the client and mindful research of product competitors, the priority became the creation of a flexible, bold and contemporary identity to accommodate the two key price points. A simple yet powerful design style was chosen and used throughout the identity to reflect a modern brand. Each design is paired with a complementary colour palette to help highlight both price points.



Branding a company that inspires innovation

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