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Vic’s Meat Market

Bold identities for some delicious burgers

Brief

Vic’s Meat Market (VMM) is one of Sydney’s most iconic fresh meat Butcher, Smokehouse & Grill establishments. Based in the Sydney Fish Market VMM provides Sydney meat lovers with the best freshest choice and cuts. Momentum Digital Creative was commissioned to create something different and bold enough to catch the eye and ignite those taste buds.

Approach

After in-depth discussions with the client and mindful research of industry competition, our priority became the creation of a design style that would allow for message consistency whilst being flexible enough to explore the creativity and character of each product. The blend of fun typography, colours and a clean illustrative style made these posters pop.

Outcome

These simple yet unique characters filled posters were met with universal acclaim from the directors and sales team. Whilst it is too early to gauge the full impact of this campaign, early adopters have responded positively. Following the design of this campaign, Momentum Digital Creative were commissioned to create internal and external designs for many other VMM marketing innovations.

Testimonial

The directors and sales team loved the designs straight-away, the designs are fun and unique, helping our customers distinguish between our delicious VMM sandwiches at a glance. Such immediate buy-in is a testament to the professionalism and hard work of Momentum Digital Creative.

Anthony Puharich
Director

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